Ethics in public relations and responsible advocacy theory

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Ethics in public relations and responsible advocacy theory

Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations shou...

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Bibliographic Details
Main Authors:	Haque, Md Shahidul, Ahmad, Jamilah
Format:	Article
Language:	English
Published:	Penerbit UKM 2017
Subjects:	HD59-59.6 Public relations. Industrial publicity
Online Access:	http://eprints.usm.my/48472/ http://eprints.usm.my/48472/1/17158-73223-1-PB.pdf

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