Ethics in public relations and responsible advocacy theory
Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations shou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit UKM
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/48472/ http://eprints.usm.my/48472/1/17158-73223-1-PB.pdf |
| _version_ | 1848881164573474816 |
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| author | Haque, Md Shahidul Ahmad, Jamilah |
| author_facet | Haque, Md Shahidul Ahmad, Jamilah |
| author_sort | Haque, Md Shahidul |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations should follow code of ethics to provide reliable services to the target audience. Organizations need to ensure that the codes of ethics are practically implemented for the betterment of all the stakeholders. The responsible advocacy theory is one of the latest theories of ethics in public relations. It focuses on the responsibilities of public relations practitioners. It is based on three major principles of public relations ethics: the comparison of harms and benefits, respect of persons, and distributive justice. It encourages to avoid all harmful contents, guarantee the public interest, safeguard the human dignity and maintain justice in communication. This article highlights on the basic concepts of ethics in public relations, codes of ethics in different public relations organizations and key points of responsible advocacy theory. |
| first_indexed | 2025-11-15T18:14:40Z |
| format | Article |
| id | usm-48472 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:14:40Z |
| publishDate | 2017 |
| publisher | Penerbit UKM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-484722021-02-26T03:16:11Z http://eprints.usm.my/48472/ Ethics in public relations and responsible advocacy theory Haque, Md Shahidul Ahmad, Jamilah HD59-59.6 Public relations. Industrial publicity Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations should follow code of ethics to provide reliable services to the target audience. Organizations need to ensure that the codes of ethics are practically implemented for the betterment of all the stakeholders. The responsible advocacy theory is one of the latest theories of ethics in public relations. It focuses on the responsibilities of public relations practitioners. It is based on three major principles of public relations ethics: the comparison of harms and benefits, respect of persons, and distributive justice. It encourages to avoid all harmful contents, guarantee the public interest, safeguard the human dignity and maintain justice in communication. This article highlights on the basic concepts of ethics in public relations, codes of ethics in different public relations organizations and key points of responsible advocacy theory. Penerbit UKM 2017 Article PeerReviewed application/pdf en http://eprints.usm.my/48472/1/17158-73223-1-PB.pdf Haque, Md Shahidul and Ahmad, Jamilah (2017) Ethics in public relations and responsible advocacy theory. Malaysian Journal Of Communication, 33 (1). pp. 147-157. ISSN 2289-1528 https://ejournal.ukm.my/mjc/article/view/17158 |
| spellingShingle | HD59-59.6 Public relations. Industrial publicity Haque, Md Shahidul Ahmad, Jamilah Ethics in public relations and responsible advocacy theory |
| title | Ethics in public relations and responsible advocacy theory |
| title_full | Ethics in public relations and responsible advocacy theory |
| title_fullStr | Ethics in public relations and responsible advocacy theory |
| title_full_unstemmed | Ethics in public relations and responsible advocacy theory |
| title_short | Ethics in public relations and responsible advocacy theory |
| title_sort | ethics in public relations and responsible advocacy theory |
| topic | HD59-59.6 Public relations. Industrial publicity |
| url | http://eprints.usm.my/48472/ http://eprints.usm.my/48472/ http://eprints.usm.my/48472/1/17158-73223-1-PB.pdf |