Positioning of corporate social responsibility in media reporting

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Positioning of corporate social responsibility in media reporting

Media has the capability to disseminate message and influence audience in developing perception, opinion or decision making. Media play an indispensable role in the dialogues around Corporate Social Responsibility (CSR). In addition to its function as an independent monitor for corporations media of...

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Bibliographic Details
Main Authors:	Ahmad, Jamilah, Saad, Suriati
Other Authors:	Aras, Güler
Format:	Book Section
Language:	English
Published:	Routledge, Taylor & Francis Group 2017
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/48471/ http://eprints.usm.my/48471/1/CSRDoingWellbybeinggood.pdf

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