The Uses And Gratifications Of Facebook.Com: An Exploratory Study Of University Students In Pakistan

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The Uses And Gratifications Of Facebook.Com: An Exploratory Study Of University Students In Pakistan

Facebook has a high penetration rate among university students in the Pakistan, yet few academic studies seek to theoretically understand its popularity and uses. This study explored university students' uses and gratifications of Facebook.com. The Uses and Gratifications Theory (U&G) appro...

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Bibliographic Details
Main Author:	Mahmood, Zubair
Format:	Thesis
Language:	English
Published:	2019
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/48371/ http://eprints.usm.my/48371/1/ZUBAIR%20MAHMOOD%20cut.pdf

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