The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia

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The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia

This study aimed to examine the role of emotional value, social bridging, social bonding and epistemic value on online impulse buying behaviour through materialism. The study incorporates three theories which are the Stimulus-Organism Response Model (SOR), Theory of Consumption Values (TCV) and Soci...

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Bibliographic Details
Main Author:	Jayapal, Pravina Jayapal
Format:	Thesis
Language:	English
Published:	2018
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/48325/ http://eprints.usm.my/48325/1/THE%20ROLE%20OF%20MATERIALISM%20ON%20CONSUMER.pdf%20cut.pdf

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