Prestige vs. Reputation: Significance to Improve Public Perceptions towards Malaysian University

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Prestige vs. Reputation: Significance to Improve Public Perceptions towards Malaysian University

Corporate image and reputation is an essential element in any business organization. However, not many studies have been done on service-oriented organizations, especially universities. For the university that seeks to improve its reputation, creating desirable images and positioning of a university...

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Bibliographic Details
Main Authors:	Ahmad, Jamilah, Ismail, Nurzali
Format:	Article
Language:	English
Published:	Registrar of Newspapers for India (RNI) 2020
Subjects:	PN4775-4784 Technique. Practical journalism
Online Access:	http://eprints.usm.my/48294/ http://eprints.usm.my/48294/1/Prestige_vs_Reputation_Significance_to_I.pdf

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