Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention

Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention

The advent of social media has changed consumers’ role into a more active one, and this has necessitated the need to understand their behaviours on social media platforms better. These platforms have inadvertently culminated in co-creation and resulting in more complexity as customers, business part...

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Bibliographic Details
Main Author: Saad, Ebtiessam Ali Labib
Format: Thesis
Language:English
Published: 2019
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/48100/
http://eprints.usm.my/48100/1/full%20thesis%20by%20EBTIESSAM%20cut.pdf

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