Congratulatory Messages Strategy in Facebook and Twitter
The language behaviour study on congratulatory messages in Malaysia’s social media is limited. The language behaviour focuses on face-to-face congratulatory greetings or language behaviour in texts. The language data usage from social media such as Facebook and Twitter is significant in linguistic s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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European Publisher
2019
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| Online Access: | http://eprints.usm.my/48092/ http://eprints.usm.my/48092/1/Congratulatory%20Messages%20Strategy%20in%20Facebook%20and%20Twitter.pdf |
| _version_ | 1848881059425419264 |
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| author | Irahim, Nur Hamimah Muhammad Bakar, Norsofiah Abu |
| author_facet | Irahim, Nur Hamimah Muhammad Bakar, Norsofiah Abu |
| author_sort | Irahim, Nur Hamimah Muhammad |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The language behaviour study on congratulatory messages in Malaysia’s social media is limited. The language behaviour focuses on face-to-face congratulatory greetings or language behaviour in texts. The language data usage from social media such as Facebook and Twitter is significant in linguistic study. This is because language usage in Facebook portrays the actual language usage among the language speakers. Data from Facebook and Twitter are also authentic data and can be considered as language corpus. With that, this study examines the strategies used by Malay speakers while giving congratulatory messages in Facebook and Twitter. The objective of this study is to analyse the strategies used by the Malay speakers while giving congratulatory messages in Facebook and Twitter. The strategies observed include verbal and non-verbal symbols. This study uses ethnographic approach as the methodology. The data is collected through observation of comments and the usage of non-verbal symbols. The content analysis method is used to analyse the congratulating strategy used by the Malay speakers. The findings show that the congratulatory messages that often used by the Malay speakers are verbal phrases, which are ‘tahniah’ (congratulations) and ‘syabas’ (well done). These phrases are used as illocutionary device in congratulatory messages in Facebook and Twitter. Expressions of gratitude such as ‘Alhamdulillah’ and ‘Terima kasih’ (thank you) are also been used. The observation also shows that expression of praise can also be used as one of the strategies in delivering congratulatory messages. |
| first_indexed | 2025-11-15T18:13:00Z |
| format | Article |
| id | usm-48092 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:13:00Z |
| publishDate | 2019 |
| publisher | European Publisher |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-480922021-01-13T09:22:39Z http://eprints.usm.my/48092/ Congratulatory Messages Strategy in Facebook and Twitter Irahim, Nur Hamimah Muhammad Bakar, Norsofiah Abu P87-96 Communication. Mass media The language behaviour study on congratulatory messages in Malaysia’s social media is limited. The language behaviour focuses on face-to-face congratulatory greetings or language behaviour in texts. The language data usage from social media such as Facebook and Twitter is significant in linguistic study. This is because language usage in Facebook portrays the actual language usage among the language speakers. Data from Facebook and Twitter are also authentic data and can be considered as language corpus. With that, this study examines the strategies used by Malay speakers while giving congratulatory messages in Facebook and Twitter. The objective of this study is to analyse the strategies used by the Malay speakers while giving congratulatory messages in Facebook and Twitter. The strategies observed include verbal and non-verbal symbols. This study uses ethnographic approach as the methodology. The data is collected through observation of comments and the usage of non-verbal symbols. The content analysis method is used to analyse the congratulating strategy used by the Malay speakers. The findings show that the congratulatory messages that often used by the Malay speakers are verbal phrases, which are ‘tahniah’ (congratulations) and ‘syabas’ (well done). These phrases are used as illocutionary device in congratulatory messages in Facebook and Twitter. Expressions of gratitude such as ‘Alhamdulillah’ and ‘Terima kasih’ (thank you) are also been used. The observation also shows that expression of praise can also be used as one of the strategies in delivering congratulatory messages. European Publisher 2019-10-30 Article PeerReviewed application/pdf en http://eprints.usm.my/48092/1/Congratulatory%20Messages%20Strategy%20in%20Facebook%20and%20Twitter.pdf Irahim, Nur Hamimah Muhammad and Bakar, Norsofiah Abu (2019) Congratulatory Messages Strategy in Facebook and Twitter. European Proceedings of Social and Behavioural Sciences, 89. pp. 687-694. ISSN 2357-1330 https://www.europeanproceedings.com/proceedings/EpSBS/volumes/ich2019 |
| spellingShingle | P87-96 Communication. Mass media Irahim, Nur Hamimah Muhammad Bakar, Norsofiah Abu Congratulatory Messages Strategy in Facebook and Twitter |
| title | Congratulatory Messages Strategy in Facebook and Twitter |
| title_full | Congratulatory Messages Strategy in Facebook and Twitter |
| title_fullStr | Congratulatory Messages Strategy in Facebook and Twitter |
| title_full_unstemmed | Congratulatory Messages Strategy in Facebook and Twitter |
| title_short | Congratulatory Messages Strategy in Facebook and Twitter |
| title_sort | congratulatory messages strategy in facebook and twitter |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/48092/ http://eprints.usm.my/48092/ http://eprints.usm.my/48092/1/Congratulatory%20Messages%20Strategy%20in%20Facebook%20and%20Twitter.pdf |