Customer Experience Management: Topology, Antecedents, And Outcome

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Customer Experience Management: Topology, Antecedents, And Outcome

Academic research on Customer Experience Management (CEM) is still inconclusive although it is an important element in exploring customer experience. This limitation calls for a systematic theorization and operationalization of CEM. To this end, this study employed a sequential mixed-method methodol...

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Bibliographic Details
Main Author:	Abhari, Kaveh
Format:	Thesis
Language:	English
Published:	2018
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/47952/ http://eprints.usm.my/47952/1/KAVEH%20ABHARI%20-%20Customer%20Experience%20Management%20.pdf

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