Design Measurement for Food Packaging Design: A Design Development
Design quantification occurs not only in the field of industry, but also academic. In order to fulfil the end-users needs, the significance of design quantification must be empirically comprehended. Product test, experimental stimulus and sampling procedures are among the methods that have been app...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publisher
2019
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| Subjects: | |
| Online Access: | http://eprints.usm.my/47772/ http://eprints.usm.my/47772/1/Design%20Measurement%20for%20Food%20Packaging%20Design.pdf |
| _version_ | 1848880970050043904 |
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| author | Suhaylah, Raja Bidin, Azman Lim, Yan Peng |
| author_facet | Suhaylah, Raja Bidin, Azman Lim, Yan Peng |
| author_sort | Suhaylah, Raja |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Design quantification occurs not only in the field of industry, but also academic. In order to fulfil the end-users needs, the significance of design quantification must be empirically comprehended. Product test,
experimental stimulus and sampling procedures are among the methods that have been applied in this study.
This study also acknowledges the relevant opinion of individuals who possess design awareness in offering
design measurement method to quantify design and visual representation. Centrality Visual Product Aesthetics (CVPA) is a measurement that encounters four (4) values for design analysis. The sampling procedures took place with selected population that consist of design students. These selected students are the visualising consumers for packaging design. Thus, it is reported they attend more towards to visual design elements that make them have better preferences in making product choices. The design framework of this study focuses on the ninth goal in promoting the industry, innovation, as well as infrastructure by utilising a quantitative methodology in order to accomplish the United Nation’s Sustainable Development Goals. The results show that people with design sensitivity have stronger experiences and perceived values towards an aesthetic product. This design measurement has the possibility of the integration of a design process, particularly for an aesthetically pleasing sustainable packaging design. |
| first_indexed | 2025-11-15T18:11:35Z |
| format | Article |
| id | usm-47772 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:11:35Z |
| publishDate | 2019 |
| publisher | European Publisher |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-477722020-11-11T03:37:31Z http://eprints.usm.my/47772/ Design Measurement for Food Packaging Design: A Design Development Suhaylah, Raja Bidin, Azman Lim, Yan Peng TP368-456 Food processing and manufacture TS195-198.8 Packaging Design quantification occurs not only in the field of industry, but also academic. In order to fulfil the end-users needs, the significance of design quantification must be empirically comprehended. Product test, experimental stimulus and sampling procedures are among the methods that have been applied in this study. This study also acknowledges the relevant opinion of individuals who possess design awareness in offering design measurement method to quantify design and visual representation. Centrality Visual Product Aesthetics (CVPA) is a measurement that encounters four (4) values for design analysis. The sampling procedures took place with selected population that consist of design students. These selected students are the visualising consumers for packaging design. Thus, it is reported they attend more towards to visual design elements that make them have better preferences in making product choices. The design framework of this study focuses on the ninth goal in promoting the industry, innovation, as well as infrastructure by utilising a quantitative methodology in order to accomplish the United Nation’s Sustainable Development Goals. The results show that people with design sensitivity have stronger experiences and perceived values towards an aesthetic product. This design measurement has the possibility of the integration of a design process, particularly for an aesthetically pleasing sustainable packaging design. European Publisher 2019-10-30 Article PeerReviewed application/pdf en http://eprints.usm.my/47772/1/Design%20Measurement%20for%20Food%20Packaging%20Design.pdf Suhaylah, Raja and Bidin, Azman and Lim, Yan Peng (2019) Design Measurement for Food Packaging Design: A Design Development. European Proceedings of Social and Behavioural Sciences, 89. pp. 53-61. ISSN 2357-1330 https://www.europeanproceedings.com/proceedings/EpSBS/volumes/ich2019 |
| spellingShingle | TP368-456 Food processing and manufacture TS195-198.8 Packaging Suhaylah, Raja Bidin, Azman Lim, Yan Peng Design Measurement for Food Packaging Design: A Design Development |
| title | Design Measurement for Food Packaging Design: A Design Development |
| title_full | Design Measurement for Food Packaging Design: A Design Development |
| title_fullStr | Design Measurement for Food Packaging Design: A Design Development |
| title_full_unstemmed | Design Measurement for Food Packaging Design: A Design Development |
| title_short | Design Measurement for Food Packaging Design: A Design Development |
| title_sort | design measurement for food packaging design: a design development |
| topic | TP368-456 Food processing and manufacture TS195-198.8 Packaging |
| url | http://eprints.usm.my/47772/ http://eprints.usm.my/47772/ http://eprints.usm.my/47772/1/Design%20Measurement%20for%20Food%20Packaging%20Design.pdf |