Factors Influencing Intention To Consume Herbal Supplement

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Factors Influencing Intention To Consume Herbal Supplement

The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intent...

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Bibliographic Details
Main Author:	Syed Mohamed, Abbas
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/47665/ http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf

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