Factors Influencing Intention To Consume Herbal Supplement
The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intent...
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| Format: | Thesis |
| Language: | English |
| Published: |
2004
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| Online Access: | http://eprints.usm.my/47665/ http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf |
| _version_ | 1848880940422529024 |
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| author | Syed Mohamed, Abbas |
| author_facet | Syed Mohamed, Abbas |
| author_sort | Syed Mohamed, Abbas |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement. |
| first_indexed | 2025-11-15T18:11:06Z |
| format | Thesis |
| id | usm-47665 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:11:06Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-476652020-10-22T02:02:18Z http://eprints.usm.my/47665/ Factors Influencing Intention To Consume Herbal Supplement Syed Mohamed, Abbas HF5001-6182 Business The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement. 2004-03 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf Syed Mohamed, Abbas (2004) Factors Influencing Intention To Consume Herbal Supplement. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Syed Mohamed, Abbas Factors Influencing Intention To Consume Herbal Supplement |
| title | Factors Influencing Intention To Consume Herbal Supplement |
| title_full | Factors Influencing Intention To Consume Herbal Supplement |
| title_fullStr | Factors Influencing Intention To Consume Herbal Supplement |
| title_full_unstemmed | Factors Influencing Intention To Consume Herbal Supplement |
| title_short | Factors Influencing Intention To Consume Herbal Supplement |
| title_sort | factors influencing intention to consume herbal supplement |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/47665/ http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf |