Branding Corporate Social Responsibility: A Case Study on Public-Listed Telecommunication Companies in Malaysia

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Branding Corporate Social Responsibility: A Case Study on Public-Listed Telecommunication Companies in Malaysia

Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR fr...

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Bibliographic Details
Main Author:	Ahmad, Jamilah
Format:	Article
Language:	English
Published:	Registrar of Newspapers for India (RNI) 2019
Subjects:	HM Sociology
Online Access:	http://eprints.usm.my/47600/ http://eprints.usm.my/47600/1/os6.pdf

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