Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia.

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Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.

A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provi...

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Bibliographic Details
Main Author:	Noor, Shuhaida Md
Format:	Thesis
Language:	English
Published:	2004
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/47491/ http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf

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