Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provi...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2004
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/47491/ http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf |
| _version_ | 1848880890549108736 |
|---|---|
| author | Noor, Shuhaida Md |
| author_facet | Noor, Shuhaida Md |
| author_sort | Noor, Shuhaida Md |
| building | USM Institutional Repository |
| collection | Online Access |
| description | A topic of growing interest in marketing communications is Integrated Marketing
Communications (IMC). It is the philosophy and practice of systematically coordinating a
brand's marketing communications elements, both through planned and unplanned
messages. IMC is believed to be able to provide a better management of the traditional
promotional mix as well as an improved management of customer contact points, thus
bringing greater return on investment for a company's marketing communications
activities. |
| first_indexed | 2025-11-15T18:10:19Z |
| format | Thesis |
| id | usm-47491 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:10:19Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-474912020-10-22T03:03:26Z http://eprints.usm.my/47491/ Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia. Noor, Shuhaida Md P87-96 Communication. Mass media A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provide a better management of the traditional promotional mix as well as an improved management of customer contact points, thus bringing greater return on investment for a company's marketing communications activities. 2004-01 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf Noor, Shuhaida Md (2004) Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | P87-96 Communication. Mass media Noor, Shuhaida Md Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia. |
| title | Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_full | Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_fullStr | Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_full_unstemmed | Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_short | Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_sort | integrated marketing communications (imc) as a
model and its application: an exploratory study in
malaysia. |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/47491/ http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf |