A Study Of The Relationship Between Indicators And
Public Donation Intention In Penang: A Perspective Of
Planned Behavior Theory With Inclusion Of Some
Cognitive Factors

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A Study Of The Relationship Between Indicators And Public Donation Intention In Penang: A Perspective Of Planned Behavior Theory With Inclusion Of Some Cognitive Factors

The continuous survival of charity organizations has been challenged with increasing demand for their services as well as diminishing government supports, leading to ever-increasing need for charity giving (Sargeant, Lee, and Jay, 2002). Scenario in Malaysia is similar, where an assessment made t...

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Bibliographic Details
Main Author:	Ho, Eng Ling
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/47480/ http://eprints.usm.my/47480/1/HO%20ENG%20LING0000%20cut.pdf

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