Halal Marketing In Food And Non Food Product.
[The Case Of Nestle And Colgate Palmolive].

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Halal Marketing In Food And Non Food Product. [The Case Of Nestle And Colgate Palmolive].

The case study was about Nestle Malaysia and Colgate Palmolive Malaysia perspective in Halal marketing in food and non food product. Halal always related to food products and less attention given to non food products. Colgate Palmolive is in non food products business mainly producing personal ca...

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Bibliographic Details
Main Author:	Chanderam., Chandra Segar Rama
Format:	Monograph
Language:	English
Published:	Universiti Sains Malaysia 2009
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/47472/ http://eprints.usm.my/47472/1/CHANDRA%20Segar0000%20cut.pdf

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