Halal Marketing In Food And Non Food Product. [The Case Of Nestle And Colgate Palmolive].
The case study was about Nestle Malaysia and Colgate Palmolive Malaysia perspective in Halal marketing in food and non food product. Halal always related to food products and less attention given to non food products. Colgate Palmolive is in non food products business mainly producing personal ca...
| Main Author: | |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/47472/ http://eprints.usm.my/47472/1/CHANDRA%20Segar0000%20cut.pdf |
| _version_ | 1848880885195079680 |
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| author | Chanderam., Chandra Segar Rama |
| author_facet | Chanderam., Chandra Segar Rama |
| author_sort | Chanderam., Chandra Segar Rama |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The case study was about Nestle Malaysia and Colgate Palmolive Malaysia
perspective in Halal marketing in food and non food product. Halal always related to food
products and less attention given to non food products. Colgate Palmolive is in non food
products business mainly producing personal care products. Nestle become pioneer in
implementing Halal practices for all its product range. The focus of the case study is on the
importance of Halal practices in non food products. The Halal market is very lucrative and
growing market. Consumer perception towards Halal has been change from religious point of
view to healthy life style. The case is to understand Colgate Palmolive stands on certifying its
toothpaste product range with Halal certification and not all its products. The analysis focus
on Colgate Palmolive move to certify only its tooth paste products and not all the product
range and the implication towards consumer perception towards Colgate Palmolive. The case
study also covers Halal market potential in Malaysia and other Muslim countries. It gives
overview of the Halal market and its growth. |
| first_indexed | 2025-11-15T18:10:14Z |
| format | Monograph |
| id | usm-47472 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:10:14Z |
| publishDate | 2009 |
| publisher | Universiti Sains Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-474722020-10-09T02:37:46Z http://eprints.usm.my/47472/ Halal Marketing In Food And Non Food Product. [The Case Of Nestle And Colgate Palmolive]. Chanderam., Chandra Segar Rama HF5001-6182 Business The case study was about Nestle Malaysia and Colgate Palmolive Malaysia perspective in Halal marketing in food and non food product. Halal always related to food products and less attention given to non food products. Colgate Palmolive is in non food products business mainly producing personal care products. Nestle become pioneer in implementing Halal practices for all its product range. The focus of the case study is on the importance of Halal practices in non food products. The Halal market is very lucrative and growing market. Consumer perception towards Halal has been change from religious point of view to healthy life style. The case is to understand Colgate Palmolive stands on certifying its toothpaste product range with Halal certification and not all its products. The analysis focus on Colgate Palmolive move to certify only its tooth paste products and not all the product range and the implication towards consumer perception towards Colgate Palmolive. The case study also covers Halal market potential in Malaysia and other Muslim countries. It gives overview of the Halal market and its growth. Universiti Sains Malaysia 2009 Monograph NonPeerReviewed application/pdf en http://eprints.usm.my/47472/1/CHANDRA%20Segar0000%20cut.pdf Chanderam., Chandra Segar Rama (2009) Halal Marketing In Food And Non Food Product. [The Case Of Nestle And Colgate Palmolive]. Project Report. Universiti Sains Malaysia. (Submitted) http://ethesis.usm.my:8080/jspui/ |
| spellingShingle | HF5001-6182 Business Chanderam., Chandra Segar Rama Halal Marketing In Food And Non Food Product. [The Case Of Nestle And Colgate Palmolive]. |
| title | Halal Marketing In Food And Non Food Product.
[The Case Of Nestle And Colgate Palmolive]. |
| title_full | Halal Marketing In Food And Non Food Product.
[The Case Of Nestle And Colgate Palmolive]. |
| title_fullStr | Halal Marketing In Food And Non Food Product.
[The Case Of Nestle And Colgate Palmolive]. |
| title_full_unstemmed | Halal Marketing In Food And Non Food Product.
[The Case Of Nestle And Colgate Palmolive]. |
| title_short | Halal Marketing In Food And Non Food Product.
[The Case Of Nestle And Colgate Palmolive]. |
| title_sort | halal marketing in food and non food product.
[the case of nestle and colgate palmolive]. |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/47472/ http://eprints.usm.my/47472/ http://eprints.usm.my/47472/1/CHANDRA%20Segar0000%20cut.pdf |