Third Party Logistics Service Quality And The Moderating Role Of Switching Costs Between Customer Satisfaction And Behavioural Loyalty

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Third Party Logistics Service Quality And The Moderating Role Of Switching Costs Between Customer Satisfaction And Behavioural Loyalty

A multitude of companies has already identified the need to create a loyal customer base and acknowledged maintaining existing customers and extending businesses with them are significantly less expensive than acquiring new customers. Therefore this thesis describes the development of a conceptual m...

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Bibliographic Details
Main Author:	Chin, Sze Hui
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/46390/ http://eprints.usm.my/46390/1/Chin%20Sze%20Hui24.pdf

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