Design Strategy for Designing a Service in Malaysia
In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. T...
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| Format: | Article |
| Language: | English |
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Science & Engineering Research Support Society
2019
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| Online Access: | http://eprints.usm.my/46310/ http://eprints.usm.my/46310/1/IJAST_ServiceDesignStrategy.pdf |
| _version_ | 1848880572648128512 |
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| author | Majid, Ahmad Zuhairi Abdul |
| author_facet | Majid, Ahmad Zuhairi Abdul |
| author_sort | Majid, Ahmad Zuhairi Abdul |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. The understanding “dream society” of the next generation that will merge with the understanding of experience economy can build the service environment more sustainable. The new generation of mankind is looking for personal satisfaction with emotional value to their lives. A set of questionnaires was constructed through an analysis of keywords from literature reviews employing KJ method. In order to fulfill the objective, quantitative data were analyzed to see how customer perceive the automobile service centers while knowing their character and preferences. This research will give an allocation for industrial designers to play their role in helping the industry efficiently on quality concept of service design development in Malaysia. Result presented herein based on a survey and the scenario of Malaysian automotive service centers. |
| first_indexed | 2025-11-15T18:05:16Z |
| format | Article |
| id | usm-46310 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:05:16Z |
| publishDate | 2019 |
| publisher | Science & Engineering Research Support Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-463102020-02-21T03:31:40Z http://eprints.usm.my/46310/ Design Strategy for Designing a Service in Malaysia Majid, Ahmad Zuhairi Abdul NC Drawing Design Illustration In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. The understanding “dream society” of the next generation that will merge with the understanding of experience economy can build the service environment more sustainable. The new generation of mankind is looking for personal satisfaction with emotional value to their lives. A set of questionnaires was constructed through an analysis of keywords from literature reviews employing KJ method. In order to fulfill the objective, quantitative data were analyzed to see how customer perceive the automobile service centers while knowing their character and preferences. This research will give an allocation for industrial designers to play their role in helping the industry efficiently on quality concept of service design development in Malaysia. Result presented herein based on a survey and the scenario of Malaysian automotive service centers. Science & Engineering Research Support Society 2019 Article PeerReviewed application/pdf en http://eprints.usm.my/46310/1/IJAST_ServiceDesignStrategy.pdf Majid, Ahmad Zuhairi Abdul (2019) Design Strategy for Designing a Service in Malaysia. International Journal of Advanced Science and Technology, 28 (15). pp. 172-181. ISSN 2207-6360 http://sersc.org/journals/index.php/IJAST/article/view/1568 |
| spellingShingle | NC Drawing Design Illustration Majid, Ahmad Zuhairi Abdul Design Strategy for Designing a Service in Malaysia |
| title | Design Strategy for Designing a Service in Malaysia |
| title_full | Design Strategy for Designing a Service in Malaysia |
| title_fullStr | Design Strategy for Designing a Service in Malaysia |
| title_full_unstemmed | Design Strategy for Designing a Service in Malaysia |
| title_short | Design Strategy for Designing a Service in Malaysia |
| title_sort | design strategy for designing a service in malaysia |
| topic | NC Drawing Design Illustration |
| url | http://eprints.usm.my/46310/ http://eprints.usm.my/46310/ http://eprints.usm.my/46310/1/IJAST_ServiceDesignStrategy.pdf |