House Buyers' Lifestyle Segmentation Of The Housing Market In Malaysia

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House Buyers' Lifestyle Segmentation Of The Housing Market In Malaysia

The dynamically changing environment has created a drastic change in the lifestyle and purchase habits of the consumers. The housing development industry in Malaysia is not immune to these changes. In order to keep abreast with the shift of house buyers‘ attitude and behaviour, it is apparent that h...

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Bibliographic Details
Main Author:	Foo, Fanny Suan Suan
Format:	Thesis
Language:	English
Published:	2012
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/46253/ http://eprints.usm.my/46253/1/FANNY%20FOO%20SUAN%20SUAN_HJ.pdf

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