Chong Chu Le

The global economic environment is experiencing uncertainties and the strategic responses of third party logistics (3PL) in Malaysia are not precluded. With the 3PL industry experiencing growing demands of 3PL users and the emergence of more 3PL service providers, these have created further competit...

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Main Author: Chong, Chu Le
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/46075/
http://eprints.usm.my/46075/1/Chong%20Chu%20Le24.pdf
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author Chong, Chu Le
author_facet Chong, Chu Le
author_sort Chong, Chu Le
building USM Institutional Repository
collection Online Access
description The global economic environment is experiencing uncertainties and the strategic responses of third party logistics (3PL) in Malaysia are not precluded. With the 3PL industry experiencing growing demands of 3PL users and the emergence of more 3PL service providers, these have created further competition within the 3PL industry to attract user firms. This requires 3PL firms to review their strategies to become more competitive. This study focused on the evaluation of external and internal environment followed by strategic choices made by 3PL firms in Malaysia to produce operational performance achieving financial performance in the wake of economic global uncertainties. The 3PL firms strategic positioning choices are low costs and differentiation yielding operational performance of cost and service to achieve financial performance. A composite model was studied based on both perspectives of Resource-based view and Market-based view. The findings show both the external and internal environment influence operations emphases and operational performance leading to financial performance. This study has also found 10 full paths in the model beginning from either external or internal environment through operations emphases and operational performance driving financial performance of 3PL firms. These full paths indicate RBV and MBV are complementary rather than competing frames. In this uncertain global economic environment, firms exercise both cost and service capabilities as their strategies. This finding is supported by the theory of cumulative capabilities.
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spelling usm-460752020-02-03T06:35:02Z http://eprints.usm.my/46075/ Chong Chu Le Chong, Chu Le NX1-820 Arts in general The global economic environment is experiencing uncertainties and the strategic responses of third party logistics (3PL) in Malaysia are not precluded. With the 3PL industry experiencing growing demands of 3PL users and the emergence of more 3PL service providers, these have created further competition within the 3PL industry to attract user firms. This requires 3PL firms to review their strategies to become more competitive. This study focused on the evaluation of external and internal environment followed by strategic choices made by 3PL firms in Malaysia to produce operational performance achieving financial performance in the wake of economic global uncertainties. The 3PL firms strategic positioning choices are low costs and differentiation yielding operational performance of cost and service to achieve financial performance. A composite model was studied based on both perspectives of Resource-based view and Market-based view. The findings show both the external and internal environment influence operations emphases and operational performance leading to financial performance. This study has also found 10 full paths in the model beginning from either external or internal environment through operations emphases and operational performance driving financial performance of 3PL firms. These full paths indicate RBV and MBV are complementary rather than competing frames. In this uncertain global economic environment, firms exercise both cost and service capabilities as their strategies. This finding is supported by the theory of cumulative capabilities. 2014-01 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/46075/1/Chong%20Chu%20Le24.pdf Chong, Chu Le (2014) Chong Chu Le. Masters thesis, Universiti Sains Malaysia.
spellingShingle NX1-820 Arts in general
Chong, Chu Le
Chong Chu Le
title Chong Chu Le
title_full Chong Chu Le
title_fullStr Chong Chu Le
title_full_unstemmed Chong Chu Le
title_short Chong Chu Le
title_sort chong chu le
topic NX1-820 Arts in general
url http://eprints.usm.my/46075/
http://eprints.usm.my/46075/1/Chong%20Chu%20Le24.pdf