Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies

Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies

The emergence of relationship marketing (RM) has commonly been connected to the financial services industry. In Islamic financial services industry, particularly Takaful is implementing the RM in various creative ways. Regrettably, the issue of unethical marketing practices seems to be the main cont...

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Bibliographic Details
Main Author: Yusoff, Murni
Format: Thesis
Language:English
Published: 2017
Subjects:
BP1-253 Islam
Online Access:http://eprints.usm.my/45427/
http://eprints.usm.my/45427/1/MURNI%20YUSOFF.pdf

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