Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model

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Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model

The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences....

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Bibliographic Details
Main Author:	Yoseph, Fahed
Format:	Thesis
Language:	English
Published:	2017
Subjects:	QA75.5-76.95 Electronic computers. Computer science
Online Access:	http://eprints.usm.my/45378/ http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf

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