Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China

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Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China

Corporate website has played an increasingly important role in China. Most Chinese corporate websites pay more attention to disseminating corporate information than building relationships with publics. Dialogic public relations is proved to be effective for relationship building on websites. This re...

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Bibliographic Details
Main Author:	Bai, Shuling
Format:	Thesis
Language:	English
Published:	2017
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/45353/ http://eprints.usm.my/45353/1/BAI%20SHULIANG.pdf

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