QR Code

Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship

Utilising secondary data from American National Election Studies, namely the 2008-2009 panel study, this research aims to test the direct and indirect relationships between consumer‘s political sophistication and emotion-based political brand equity, and thereby emotion-based political brand equity...

Full description

Bibliographic Details
Main Author:	Almohammad, Asaad Hasan
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/45349/ http://eprints.usm.my/45349/1/ASAAD%20HASAN%20ALMOHAMMAD.pdf

Similar Items

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
by: Almohammad, Asaad
Published: (2010)

Core political values and the long-term shaping of partisanship
by: Evans, Geoffrey, et al.
Published: (2018)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Bibliometric analysis of organizational cynicism
by: Wu, Hao, et al.
Published: (2025)

Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
by: Tariq, Rehan
Published: (2022)

The Impact of Brand Equity on Gen-Y in the Purchase of Foreign Cosmetic Products
by: Feng, Pan Pan
Published: (2014)

High-performance work system or “wolf in sheep’s clothing?” a mediating effect of organisational cynicism and its outcome
by: Baig, Javeria, et al.
Published: (2018)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

A Study Of Luxury Fashion Brand Equity
by: Tong, Yew Wai
Published: (2008)

Monetary Policy, Firm Size And Equity Returns In An Emerging Market: Panel Evidence Of Malaysia
by: Abdul Karim, Zulkefly, et al.
Published: (2015)

Characterization of the dystrophin gene in Macrobrachium rosenbergii / Noor Anees Fathima
by: Noor Anees , Fathima
Published: (2016)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
by: Siregar, Widyana Verawaty
Published: (2017)

Speciation of sophisticated toxic elements
by: Rahman, Md. Mokhlesur, et al.
Published: (2017)

National identity, partisanship and populist protest as factors in the 1999 Australian republic referendum
by: Charnock, David
Published: (2001)

Developing consumer-based service brand equity (CBSBE): An airline industry perspective / Md Moniruzzaman Sarker
by: Md Moniruzzaman , Sarker
Published: (2020)

Guarding the neighbourhoods: The new landscape of control in Malaysia / Peter Aning Tedong
by: Peter, Aning Tedong
Published: (2014)

'Deepfake tech becoming very sophisticated'
by: Babulal, Veena
Published: (2019)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
by: Wong, Philip Pong Weng
Published: (2014)

The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: a moderated-mediation examination
by: Lim, P. K., et al.
Published: (2020)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
by: Laison Sondoh JR, Stephen
Published: (2009)

Improving project team performance: the role of transformational leadership and green working environment, moderated by self-efficacy
by: Azi Izwani, Nor Hamzah
Published: (2024)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

The moderating effect of self-efficacy in the relationship between perceived job characteristics and work engagement / Ramesh Krishnan ... [et al.]
by: Krishnan, Ramesh, et al.
Published: (2018)

Constraints, Conflict and Counterproductive Work Behavior: Organizational Cynicism as a Mediator
by: Loh, Ashley, et al.
Published: (2023)

Constraints, conflict and counterproductive work behavior: organizational cynicism as a mediator
by: Ashley Loh,, et al.
Published: (2023)

Consumer-based brand equity : relationship between country of origin and brand equity dimension
by: Syed Shah Alam,, et al.
Published: (2018)

Factors Influencing Customers Repurchase And Willingness To Pay More In Live Streaming Commerce The Moderating Effect Of Emotional Attachment
by: Li, Chao
Published: (2024)

The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands
by: Masrun, Sharinee, et al.
Published: (2020)

Static analysis of sophisticated cable arrangement on pedestrian bridge
by: Dzul Helmi, Arifin
Published: (2014)

European sophisticated materialism versus American moral innocence
by: Moghadam, Davood Mohammadi, et al.
Published: (2014)

Cultural Factors As Predictor Of Adjustment Process And The Role Of Self-Efficacy As A Moderator Among Expatriate Academics In Malaysia
by: Nadarajah, Shanthi
Published: (2019)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
by: Abdullah, Mohamad Azali
Published: (2018)

Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia
by: Chieng, Fayrene, et al.
Published: (2011)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
by: Sondoh, Stephen Laison Jr
Published: (2009)

Cynicism about Change, Work Engagement, and Job Satisfaction of Public Sector Nurses
by: Nguyen, D., et al.
Published: (2018)

Job Demands, Job Resources And Work-Life Balance Among The Academicians In The Private Universities In Egypt: The Moderating Role Of Self-Efficacy
by: Selim, Ingy Mohamed Sameh Mohamed Abdelaal
Published: (2024)

Willingness To Pay For mHealth Application: The Relationship Between Attitude, Social Influence And Self-Efficacy With The Moderating Effect Of Initial Trust
by: Seman, Sharidatul Akma Abu
Published: (2020)

The effects of organization support, organizational justice, and organizational politics on organizational citizenship behavior among nurses : the role of commitment and trust as moderators
by: Lau , Tiam Yit
Published: (2003)