The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang

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The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang

This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and i...

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Bibliographic Details
Main Author:	Khoo, Gim Hoon
Format:	Thesis
Language:	English
Published:	2012
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/44822/ http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf

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