The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust

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The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust

In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...

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Bibliographic Details
Main Author:	Yeap,, Jasmine Ai Leen
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/44814/ http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf

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