Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang

Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improv...

Full description

Bibliographic Details
Main Authors: N.Kasavan, Shobana Menon, Khew, Ying Ye, K.A. Ahamed Meeran, Hamid Kareem
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/44476/
http://eprints.usm.my/44476/1/SHOBANA%20MENON%20N.KASAVAN.pdf
_version_ 1848880070062505984
author N.Kasavan, Shobana Menon
Khew, Ying Ye
K.A. Ahamed Meeran, Hamid Kareem
author_facet N.Kasavan, Shobana Menon
Khew, Ying Ye
K.A. Ahamed Meeran, Hamid Kareem
author_sort N.Kasavan, Shobana Menon
building USM Institutional Repository
collection Online Access
description Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improve a firm’s business growth. Motorola Solutions primarily receive three types of complaints from customers: [1] feature functioning but not fulfilling customer’s expectation, [2] feature malfunction and [3] long cycle time to fix issues. In order to root-cause the underlying factors that causes customer complaints,the SVP Framework was adopted as the research methodology.
first_indexed 2025-11-15T17:57:16Z
format Thesis
id usm-44476
institution Universiti Sains Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T17:57:16Z
publishDate 2014
recordtype eprints
repository_type Digital Repository
spelling usm-444762019-05-31T01:28:22Z http://eprints.usm.my/44476/ Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang N.Kasavan, Shobana Menon Khew, Ying Ye K.A. Ahamed Meeran, Hamid Kareem HF5001-6182 Business Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improve a firm’s business growth. Motorola Solutions primarily receive three types of complaints from customers: [1] feature functioning but not fulfilling customer’s expectation, [2] feature malfunction and [3] long cycle time to fix issues. In order to root-cause the underlying factors that causes customer complaints,the SVP Framework was adopted as the research methodology. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44476/1/SHOBANA%20MENON%20N.KASAVAN.pdf N.Kasavan, Shobana Menon and Khew, Ying Ye and K.A. Ahamed Meeran, Hamid Kareem (2014) Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang. Masters thesis, Universiti Sains Malaysia.
spellingShingle HF5001-6182 Business
N.Kasavan, Shobana Menon
Khew, Ying Ye
K.A. Ahamed Meeran, Hamid Kareem
Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_full Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_fullStr Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_full_unstemmed Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_short Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_sort factors contributing to customer complaints in pcr (professional commercial radio) software r&d: a case of motorola solutions penang
topic HF5001-6182 Business
url http://eprints.usm.my/44476/
http://eprints.usm.my/44476/1/SHOBANA%20MENON%20N.KASAVAN.pdf