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An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation

Hotel accommodation are one of the important services sector that contribute to the growth of Malaysian GDP and facing challenges with the rapid changes in economic, social, political, demographic, competition, technological and others that led to consumer behavior changes. In this globalization env...

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Bibliographic Details
Main Author:	Ooi, Seow Chin
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44472/ http://eprints.usm.my/44472/1/OOI%20SEOW%20CHIN.pdf

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