APA (7th ed.) Citation

Ooi, S. C. (2014). An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation.

Chicago Style (17th ed.) Citation

Ooi, Seow Chin. An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation. 2014.

MLA (9th ed.) Citation

Ooi, Seow Chin. An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation. 2014.

Warning: These citations may not always be 100% accurate.