Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd

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Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd

Press Shop Sdn. Bhd. was established in 1995 in order to fulfill their contract obligation to their major customer, Rhombus Caster Sdn. Bhd. Throughout the year until now, their market dominated by fulfilling their contract job to Rhombus Caster with about 80% from total revenue. From literature we...

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Bibliographic Details
Main Authors:	Ho, Chee Poh, Marthadam, Baliah, Razmi, Bustaman Mazuki
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44441/ http://eprints.usm.my/44441/1/HO%20CHEE%20POH.pdf

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