Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
Press Shop Sdn. Bhd. was established in 1995 in order to fulfill their contract obligation to their major customer, Rhombus Caster Sdn. Bhd. Throughout the year until now, their market dominated by fulfilling their contract job to Rhombus Caster with about 80% from total revenue. From literature we...
| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/44441/ http://eprints.usm.my/44441/1/HO%20CHEE%20POH.pdf |
| _version_ | 1848880059854618624 |
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| author | Ho, Chee Poh Marthadam, Baliah Razmi, Bustaman Mazuki |
| author_facet | Ho, Chee Poh Marthadam, Baliah Razmi, Bustaman Mazuki |
| author_sort | Ho, Chee Poh |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Press Shop Sdn. Bhd. was established in 1995 in order to fulfill their contract obligation to their major customer, Rhombus Caster Sdn. Bhd. Throughout the year until now, their market dominated by fulfilling their contract job to Rhombus Caster with about 80% from total revenue. From literature we found that too much depending on major customer might jeopardized business sustainability as it could vanishing company revenue if something happen to major customer or major customer has change their business direction. From perspective of SMEs’ overview, local SMEs’ not really bother about business and marketing strategy. |
| first_indexed | 2025-11-15T17:57:07Z |
| format | Thesis |
| id | usm-44441 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:57:07Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-444412019-05-30T01:54:51Z http://eprints.usm.my/44441/ Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd Ho, Chee Poh Marthadam, Baliah Razmi, Bustaman Mazuki HF5001-6182 Business Press Shop Sdn. Bhd. was established in 1995 in order to fulfill their contract obligation to their major customer, Rhombus Caster Sdn. Bhd. Throughout the year until now, their market dominated by fulfilling their contract job to Rhombus Caster with about 80% from total revenue. From literature we found that too much depending on major customer might jeopardized business sustainability as it could vanishing company revenue if something happen to major customer or major customer has change their business direction. From perspective of SMEs’ overview, local SMEs’ not really bother about business and marketing strategy. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44441/1/HO%20CHEE%20POH.pdf Ho, Chee Poh and Marthadam, Baliah and Razmi, Bustaman Mazuki (2014) Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Ho, Chee Poh Marthadam, Baliah Razmi, Bustaman Mazuki Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd |
| title | Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd |
| title_full | Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd |
| title_fullStr | Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd |
| title_full_unstemmed | Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd |
| title_short | Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd |
| title_sort | marketing strategies for fabrication operational processes: the case of press shop sdn bhd |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/44441/ http://eprints.usm.my/44441/1/HO%20CHEE%20POH.pdf |