Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel

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Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel

1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the...

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Bibliographic Details
Main Authors:	Mahmood, Amalina, Venugopal, Malini, Roslan, Naj Rizal
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44433/ http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf

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