Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the...
| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/44433/ http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf |
| _version_ | 1848880057811992576 |
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| author | Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal |
| author_facet | Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal |
| author_sort | Mahmood, Amalina |
| building | USM Institutional Repository |
| collection | Online Access |
| description | 1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the main root causes are due to poor cultural service quality and poor marketing strategies. The hotel had failed to reflect the uniqueness of the heritage and cultural values in its service delivery in terms of the hotel’s ambience, cultural service and cultural infrastructure. |
| first_indexed | 2025-11-15T17:57:05Z |
| format | Thesis |
| id | usm-44433 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:57:05Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-444332019-05-30T01:10:43Z http://eprints.usm.my/44433/ Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal HF5001-6182 Business 1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the main root causes are due to poor cultural service quality and poor marketing strategies. The hotel had failed to reflect the uniqueness of the heritage and cultural values in its service delivery in terms of the hotel’s ambience, cultural service and cultural infrastructure. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf Mahmood, Amalina and Venugopal, Malini and Roslan, Naj Rizal (2014) Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel |
| title | Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel |
| title_full | Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel |
| title_fullStr | Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel |
| title_full_unstemmed | Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel |
| title_short | Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel |
| title_sort | enhancing georgetown’s heritage boutique hotel marketing strategies: the case of 1881 chong tian cultural hotel |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/44433/ http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf |