Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia

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Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia

Global warming due to the impact of carbon dioxide has reached an alarming level. Primarily road transport is one of the main contributors to release carbon dioxide in the world. With the advancement of technology, variety of environmental friendly products exists in the market. One of them is the h...

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Bibliographic Details
Main Author:	Wong, Wei Yun
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44384/ http://eprints.usm.my/44384/1/WONG%20WEI%20YUN.pdf

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