Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
Global warming due to the impact of carbon dioxide has reached an alarming level. Primarily road transport is one of the main contributors to release carbon dioxide in the world. With the advancement of technology, variety of environmental friendly products exists in the market. One of them is the h...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.usm.my/44384/ http://eprints.usm.my/44384/1/WONG%20WEI%20YUN.pdf |
| _version_ | 1848880045022511104 |
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| author | Wong, Wei Yun |
| author_facet | Wong, Wei Yun |
| author_sort | Wong, Wei Yun |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Global warming due to the impact of carbon dioxide has reached an alarming level. Primarily road transport is one of the main contributors to release carbon dioxide in the world. With the advancement of technology, variety of environmental friendly products exists in the market. One of them is the hybrid car; it is powered using combination of engine and battery. It is a promising product to control global warming. Thus, this project of work aims to identify the factors leading to hybrid car purchase intentions among Malaysian nationals. The factors that were examined in this study are environmental attitude, social influence, and awareness of responsibility while the moderating variable is the past experiences of non-hybrid car. |
| first_indexed | 2025-11-15T17:56:52Z |
| format | Thesis |
| id | usm-44384 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:56:52Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-443842019-05-23T01:11:32Z http://eprints.usm.my/44384/ Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia Wong, Wei Yun HF5001-6182 Business Global warming due to the impact of carbon dioxide has reached an alarming level. Primarily road transport is one of the main contributors to release carbon dioxide in the world. With the advancement of technology, variety of environmental friendly products exists in the market. One of them is the hybrid car; it is powered using combination of engine and battery. It is a promising product to control global warming. Thus, this project of work aims to identify the factors leading to hybrid car purchase intentions among Malaysian nationals. The factors that were examined in this study are environmental attitude, social influence, and awareness of responsibility while the moderating variable is the past experiences of non-hybrid car. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44384/1/WONG%20WEI%20YUN.pdf Wong, Wei Yun (2014) Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Wong, Wei Yun Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia |
| title | Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia |
| title_full | Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia |
| title_fullStr | Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia |
| title_full_unstemmed | Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia |
| title_short | Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia |
| title_sort | factors favouring purchase intention of hybrid cars: an empirical study in malaysia |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/44384/ http://eprints.usm.my/44384/1/WONG%20WEI%20YUN.pdf |