Factor Of Consumers Attitude Toward Mobile Advertising

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Factor Of Consumers Attitude Toward Mobile Advertising

This study demonstrate the adaption of Theory of Reasoned Action (TRA), Technology Acceptance Model and Web Advertising Model to examine how technology-related factors and web advertising model influence Malaysian consumer's attitude toward mobile advertising and lead to consumer's purchas...

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Bibliographic Details
Main Author:	Sea, Su Yee
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44382/ http://eprints.usm.my/44382/1/SEA%20SU%20YEE.pdf

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