The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia

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The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia

This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which...

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Bibliographic Details
Main Author:	Goh, Kai Ning
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44376/ http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf

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