The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen

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The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen

The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. The purpose of this study is to explore those factors used to influence physicians’ prescribing decisions and their role in decision-making proces...

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Bibliographic Details
Main Author:	Al-Areefi, Mahmoud Abdullah Hussein
Format:	Thesis
Language:	English
Published:	2013
Subjects:	R5-920 Medicine (General)
Online Access:	http://eprints.usm.my/43796/ http://eprints.usm.my/43796/1/Mahmoud%20Abdullah%20Hussein%20Al-Areefi24.pdf

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