Cognitive response to the display design of auto dealer's advertisement - a study of neuromarketing perspective.

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Cognitive response to the display design of auto dealer's advertisement - a study of neuromarketing perspective.

Neuromarketing research is different from conventional marketing research as it avoids relying upon subjects self-report. Input from Neuromarketing tools are from processes happening in the brain and therefore eliminated introspection and ego from subject. Marketing communication task is carried...

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Bibliographic Details
Main Author:	Samsuri, Norlyiana
Format:	Thesis
Language:	English
Published:	2016
Subjects:	RC Internal medicine
Online Access:	http://eprints.usm.my/43768/ http://eprints.usm.my/43768/1/Dr.%20Norlyiana%20Samsuri-24%20pages.pdf

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