In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention

QR Code

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention

This study investigates the mediation impact of attitude towards telepresence on the relationship between telepresence and users’ intentions to revisit computer games and their intention to purchase advertised product brand within the game played. Moderating effect of users’ experiences on relations...

Full description

Bibliographic Details
Main Author:	Hussein, Zuhal
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/43532/ http://eprints.usm.my/43532/1/ZUHAL%20HUSSEIN.pdf

Similar Items

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008)

Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
by: Tri Dinh Le, Tri Dinh Le, et al.
Published: (2014)

Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models
by: J. Ma'ruf, Jasman, et al.
Published: (2005)

The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
by: Mohammad Iranmanesh, Mohammad Iranmanesh
Published: (2016)

The Moderating Effect Of Social Class Between Halal Cosmetics Consumption Value And Purchase Intention Among Malaysian Consumers
by: Liew, Wan Shean
Published: (2024)

A Study on the Effect of Advertising Media on Malaysia Consumers’ Brand Awareness and Purchase Intention toward Food Products
by: Hue, Shin Yen
Published: (2014)

Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia
by: Shen, Jiayuan
Published: (2014)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
by: Jalalkamali, Mohammad
Published: (2008)

A Hypothetical Comparison between Event Marketing and Conventional Advertising
by: Ara, Husna, et al.
Published: (2014)

A Hypothetical Comparison between Event Marketing and Conventional Advertising
by: Ara, Husna, et al.
Published: (2014)

The Effectiveness of Facebook Marketing in Influencing the Consumers’ Purchase Intention
by: Chuah, Chong Sheng
Published: (2011)

The Effects of Shopping Orientations on Online Purchase Intention in Malaysia
by: Zhu, Jia
Published: (2014)

Attitude And Belief Towards Effective Information Sharing
by: Annamalai, Sinna Annamalai
Published: (2006)

Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
by: Yan, Yuzhen
Published: (2013)

Single Versus Multiple Source Purchasing Strategy
by: Lee, Khai Sheang, et al.
Published: (2000)

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
by: Abdollahi, Bita
Published: (2009)

Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
by: Hassan, Siti Hasnah
Published: (2017)

Can Ethnically Targeted Advertising Work For Malay Adolescents?: The Moderating Role Of The Strength Of Ethnic Identity
by: Butt, Muhammad Mohsin, et al.
Published: (2012)

Family Purchase Decision: An Examination Of Teenagers’ Resources And Influence Strategies
by: Fikry@Aziz, Amily
Published: (2009)

The Influence Of Web Gratification And Irritation On Online Purchase In Apparel Industry
by: Ashar, Siti Masitah
Published: (2019)

Private Brand Purchase Intention: An Analysis in Malaysia
by: Dou, Ye
Published: (2014)

A Phenomenological Study Of Purchasing Managers And Purchasing Social Responsibility Activities Within Electrical And Electronics Industry In Northern Malaysia: A Focus On Labour And Health & Safety
by: Loo , Saw Khuan
Published: (2016)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

The Effect Of Brand Image On Overall Satisfaction And Loyalty Intention In The Context Of Color Cosmetic
by: L. Sondoh Jr, Stephen, et al.
Published: (2007)

Effects Of Sensory Marketing On Customer’s Future Behavioral Intentions In Casual Dining Restaurant
by: Sulaiman, Suria
Published: (2020)

Quality Of Work Life And Turnover Intention - The Mediating Effects Of Career And Organizational Commitment
by: Tarmizi, Azlin Natasha
Published: (2008)

Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
by: Shaizatulaqma, Kamalul Ariffin, et al.
Published: (2016)

Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults in Malaysia
by: Zhang, Shan
Published: (2014)

The effects of perceived justice in service recovery on firm reputation and repurchase intention in airline industry
by: Nikbin, Davoud, et al.
Published: (2011)

The Effect Of Protean Career Orientation On Teachers’ Intention To Quit With Mediation Of Perceived Marketability In Karachi
by: Khan, Hira
Published: (2020)

The Effects Of Service Quality, Companion’s Satisfaction And Delight On Behavioural Intention In Private Hospitals For Medical Tourism
by: Mohamad, Wan Normila
Published: (2016)

Impact Of Personal Factor On Intention To Adopt I-Bill Payment: The Moderating Effect Of Information Valence
by: Benrit, Parichard
Published: (2015)

Effects Of Terrorism On The Turnover Intentions And In-Role Job Performance Of Government Primary School Teachers In Pakistan
by: Memon, Ubedullah
Published: (2022)

Switching Intention In Islamic Bank Deposit Account
by: Abdullah, Siti Nabihah
Published: (2015)

Factors Influencing Intention Of Malaysians To Shop Online
by: Metani, Ahmed M. I.
Published: (2009)

Knowledge, Attitude And Practice Towards Halal Cosmetics In Malaysia
by: Siahooei, Ali Ameri
Published: (2011)

Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism
by: Neoh , Chee Yeong, et al.
Published: (2007)

Factors associated with work attitudes among secondary school teachers
by: Tan, Mooi Yoke
Published: (1998)