Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
Societal issues appear to be increasingly important in today’s business climate. Response to these issues by adopting societal marketing orientation is expected to enable firms to gain better competitive advantage. However, literature search reveals that there is a lack of research offering valid m...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | http://eprints.usm.my/43489/ http://eprints.usm.my/43489/1/SIDDIG%20BALAL%20IBRAHIM%20BALAL.pdf |
| _version_ | 1848879825602740224 |
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| author | Ibrahim Balal, Siddig Balal |
| author_facet | Ibrahim Balal, Siddig Balal |
| author_sort | Ibrahim Balal, Siddig Balal |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Societal issues appear to be increasingly important in today’s business climate. Response to these issues by adopting societal marketing orientation is expected to
enable firms to gain better competitive advantage. However, literature search reveals that there is a lack of research offering valid measurement and a systematic
framework that demonstrates the underlying mechanisms and contingencies through which societal marketing orientation can help firms to achieve that end. Using a priori
approach the study intended to propose a valid measure of societal marketing orientation and to investigate the extent of this orientation among large manufacturing
firms in Malaysia. |
| first_indexed | 2025-11-15T17:53:23Z |
| format | Thesis |
| id | usm-43489 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:53:23Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-434892019-04-12T05:26:31Z http://eprints.usm.my/43489/ Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context Ibrahim Balal, Siddig Balal HD28-70 Management. Industrial Management Societal issues appear to be increasingly important in today’s business climate. Response to these issues by adopting societal marketing orientation is expected to enable firms to gain better competitive advantage. However, literature search reveals that there is a lack of research offering valid measurement and a systematic framework that demonstrates the underlying mechanisms and contingencies through which societal marketing orientation can help firms to achieve that end. Using a priori approach the study intended to propose a valid measure of societal marketing orientation and to investigate the extent of this orientation among large manufacturing firms in Malaysia. 2011-08 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/43489/1/SIDDIG%20BALAL%20IBRAHIM%20BALAL.pdf Ibrahim Balal, Siddig Balal (2011) Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Ibrahim Balal, Siddig Balal Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context |
| title | Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities
And The Moderating Effect Of Institutional Context |
| title_full | Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities
And The Moderating Effect Of Institutional Context |
| title_fullStr | Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities
And The Moderating Effect Of Institutional Context |
| title_full_unstemmed | Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities
And The Moderating Effect Of Institutional Context |
| title_short | Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities
And The Moderating Effect Of Institutional Context |
| title_sort | societal marketing orientation and marketing performance: the mediating role of key market-based capabilities
and the moderating effect of institutional context |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/43489/ http://eprints.usm.my/43489/1/SIDDIG%20BALAL%20IBRAHIM%20BALAL.pdf |