APA (7th ed.) Citation

Wangbenmad, C. (2011). The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.

Chicago Style (17th ed.) Citation

Wangbenmad, Chutima. The Effect of Market Orientation on New Product Performance, the Moderating Effect of Supplier Involvement, and the Mediating Role of Proficiency in New Product Development. 2011.

MLA (9th ed.) Citation

Wangbenmad, Chutima. The Effect of Market Orientation on New Product Performance, the Moderating Effect of Supplier Involvement, and the Mediating Role of Proficiency in New Product Development. 2011.

Warning: These citations may not always be 100% accurate.