QR Code

Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians

This study seeks to examine the antecedents of Brand Origin Recognition Accuracy (hereinafter called BORA) score, measure young Malaysians’ BORA score and test the consequences of BORA score. The antecedents of BORA score are consumer ethnocentrism, consumer animosity, need for cognition, education,...

Full description

Bibliographic Details
Main Author:	Teo , Poh Chuin
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/42803/ http://eprints.usm.my/42803/1/TEO_POH_CHUIN.pdf

Similar Items

Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism
by: Neoh , Chee Yeong, et al.
Published: (2007)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
by: Bakar, Norzehan Abu
Published: (2019)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
by: Siregar, Widyana Verawaty
Published: (2017)

Product Country Of Origin And Its Impacts On The Customer Decision Making Process: A Study Over Malaysian Citizens In Automobile Industry
by: Moussavi, Seyed Ali
Published: (2009)

Customer Experience Management: Topology, Antecedents, And Outcome
by: Abhari, Kaveh
Published: (2018)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

Trust-In-Supervisor: Antecedents And Effect On Affective Organizational Commitment
by: M. L. Poon, June, et al.
Published: (2006)

The Antecedents And Outcomes Of Business Units’ Slack: A Prospect Theory Aproach
by: Fuad, Fuad
Published: (2010)

Antecedents And Outcomes On Safety Behaviour Evidence From Malaysian Logistic Sector
by: Yong Hvi Nee, Av
Published: (2015)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Country Of Origin Effect On Organizational Innovation In Malaysia: The Mediating Role Of Structure
by: Mohd. Nasurdin, Aizzat, et al.
Published: (2004)

Antecedents And Outcomes Of Intranet Portal Utilization In Malaysian Research University:Employee Satisfaction As Mediator
by: Sulaiman, Fardzah
Published: (2017)

Competencies, Employability, Mobility And Work-life Integration: An Antecedent-outcome Study Of “new Careers”
by: Samuel , Rachel Samuel
Published: (2009)

Antecedent Of Extent Of Accounting Information Usage And The Influence Of Accounting Information Usage On Financial Performance.
by: Abdullah, Noorsham Suhaida
Published: (2008)

Antecedents of unethical behaviour intention among working young adults
by: Tengku Intan Nabilah, Tenku Sulaiman, et al.
Published: (2025)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

The Yin And Yang Of Csr Ethical Branding
by: Nasruddin, Ellisha, et al.
Published: (2007)

Antecedents for the Success of the Adoption of Organizational ERP Among Higher Education Institutions and Competitive Advantage in Egypt
by: Mohamed, Soliman, et al.
Published: (2017)

The Effect Of Psychological Antecedents Of Engagement On The Performance Of The Nigerian Public Sector With Employee Engagement As A Mediator
by: Adewumi, Abdullahi Suleiman
Published: (2023)

The Effect Of Image And Brand Trust On Repeat Visitation
by: Abdulqader Algunaid, Najib Mohammed
Published: (2016)

National Identity as an Antecedent to the Evaluation of Country-Of-Origin Image (COI): A Comparison between Malaysian and Chinese Students
by: Lee, Siew Yen
Published: (2010)

Brand Naming Practices Of Chinese Enterprises: A Tentative Model
by: Wai, sum Siu, et al.
Published: (2000)

Study Of Organizational Culture And Its Impact On Creativity In Malaysian SMES
by: Maroofiyan, Mitra
Published: (2011)

Entrepreneur Political Skill And Negotiation Outcomes Among Tsmes: The Roles Of Entrepreneurial Orientation, Social Capital And Government Coaching Support As Antecedents
by: Wee, Nur Melissa Binti Mohammad Faisal
Published: (2017)

A Model Of Factors’ Effects On Brand Identification: Evidence From Iran
by: Azizi, Shahriar, et al.
Published: (2014)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

Brand Personality Scale: How Do Indian Consumers Interpret The Personality Dimensions?
by: Khandai, Sujata, et al.
Published: (2015)

The Effect Of Brand Image On Overall Satisfaction And Loyalty Intention In The Context Of Color Cosmetic
by: L. Sondoh Jr, Stephen, et al.
Published: (2007)

Brand culture: its antecedents and relationship to SME brand performance
by: Gisip, Imelda Albert, et al.
Published: (2015)

Cadangan merekabentuk dalaman bagi Restoran Bora Flora / Na’imah Shafiee
by: Shafiee, Na’imah
Published: (2009)

Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia
by: Najmaei, Arash
Published: (2009)

Outsourcing and its impact on organizational performance:A study of small and medium size organization.
by: Abdul Halim, Hasliza
Published: (2014)

Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
by: Irma Nilasari, Irma Nilasari
Published: (2016)

Implementation Of Supply Chain Management And Its Impact On The Efficiency Of Nippo Mechatronics (M) Sdn. Bhd.
by: Chin, Su Ching
Published: (2008)

The Study Of Information And Communications Technology (ICT) Skills Among Malaysian Employees And Its Impact On Organizations
by: Prapoo, Shyamlee
Published: (2007)

The Irrational Behaviour Of Investors And Its Impact On Stock Price Movements : Evidence From Bursa Malaysia
by: Toh, Guat Guan
Published: (2009)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
by: Laison Sondoh JR, Stephen
Published: (2009)