Challenges in Improving Customer Focus in Small-Sized House-building Companies in Brazil

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Challenges in Improving Customer Focus in Small-Sized House-building Companies in Brazil

Some important changes in the business environment in several countries are forcing house-building companies to change their competitive strategies. This paper discusses a set of customer servicing practices, which have been adopted by small-sized house-building companies in Brazil that have been...

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Bibliographic Details
Main Authors:	Formoso, Carlos T., Jobim, Margaret S.S.
Format:	Article
Language:	English
Published:	Penerbit Universiti Sains Malaysia 2006
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/42617/ http://eprints.usm.my/42617/1/5_Formoso_%28p.77-101%29.pdf

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