Assessment of the Development Role of a Statutory Body from a Customer Perspective:
A Relationship Marketing Approach

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Assessment of the Development Role of a Statutory Body from a Customer Perspective: A Relationship Marketing Approach

The importance of the relationship between an institution and its constituents is examined through establishing a model of exchange relationship’s three key important constructs (satisfaction, trust and commitment), which is adopted from the Customer Relationship Marketing/Management (CRM) concep...

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Bibliographic Details
Main Authors:	Oei , Fuk Jin, Ogunlana, Stephen O.
Format:	Article
Language:	English
Published:	Penerbit Universiti Sains Malaysia 2006
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/42587/ http://eprints.usm.my/42587/1/3_Oei_%28p.31-52%29.pdf

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