The Impact Of Service Quality On Loyalty Intention And Customer Satisfaction: The Moderating Effect Of Price Fairness And Switching Cost Of Prepaid Mobile Phone Users In Thailand

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The Impact Of Service Quality On Loyalty Intention And Customer Satisfaction: The Moderating Effect Of Price Fairness And Switching Cost Of Prepaid Mobile Phone Users In Thailand

Increasing global competition has led to an intensively competitive market among service providers. Several organizations have created and developed a variety of products or services; in particular the telecommunications industry has developed mobile phone services. Various value-added services link...

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Bibliographic Details
Main Author:	Srikanjanarak, Saowanee
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/42532/ http://eprints.usm.my/42532/1/SAOWANEE_SRIKANJANARAK.pdf

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