Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain

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Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain

In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming...

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Bibliographic Details
Main Author:	al-Rousan, Ramzi Mahmoud Refai
Format:	Thesis
Language:	English
Published:	2011
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/42304/ http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf

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