Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia
Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the se...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | http://eprints.usm.my/41919/ http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf |
| _version_ | 1848879419600404480 |
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| author | Lau , Pei Mey |
| author_facet | Lau , Pei Mey |
| author_sort | Lau , Pei Mey |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the service quality, the satisfaction levels, and the behavioural intentions towards public museums in Malaysia by applying the modified version of the SERVPERF model. This study was also set out to explore the relationships between the overall service quality, the overall visitors satisfaction and the behavioural intentions of visitors. |
| first_indexed | 2025-11-15T17:46:56Z |
| format | Thesis |
| id | usm-41919 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:46:56Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-419192019-04-12T05:26:33Z http://eprints.usm.my/41919/ Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia Lau , Pei Mey TH1-9745 Building construction Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the service quality, the satisfaction levels, and the behavioural intentions towards public museums in Malaysia by applying the modified version of the SERVPERF model. This study was also set out to explore the relationships between the overall service quality, the overall visitors satisfaction and the behavioural intentions of visitors. 2011-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf Lau , Pei Mey (2011) Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | TH1-9745 Building construction Lau , Pei Mey Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
| title | Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
| title_full | Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
| title_fullStr | Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
| title_full_unstemmed | Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
| title_short | Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
| title_sort | service quality, visitor satisfaction and behavioural intentions towards public museums in malaysia |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/41919/ http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf |